Businessman on mobile phone

Phone Dynamics

Sales

To increase sales and profits, spend time preparing and monitoring the phone opportunities as you would walk-in traffic. A typical retail business has as many phone sales opportunities as it has walk-in traffic. An effective system has the following: • Training for the receptionist • Training for the sales people and management • A uniform…

The Power of Action

Marketing, Motivation

I was recently invited to be a guest lecturer for an entrepreneur class at the University of Cincinnati. In the question-and-answer portion of the program, the professor asked me to sum up what I felt was the most important message I could stress to the class. My reply was one word – ACTION. At a…